Artificial Group
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Tie Rack
Complex visual campaign
The Tie Rack, a London based international fashion company asked Artificial Group to renew the company’s image and to design a complex visual campaign, to introduce and implement the new image. The team created a complex campaign, as this was the way to carry the main idea consequently through all communication elements. The 3 „act” campaign was the revolution of the Style.
In the 3 acts 3 new collections were introduced, underlined by the new Tie Rack image
