Conceptions
Philip Russel Spring - Summer 2007
Fashion catalogue
The Summer catalogue continues to keep the mystery of what is real and what is not. The beauty of this is that we used lightning methods to deliberately cause more dilemmas. Of course the public sees this as regular fashion photos, where beauty is in the main focus. After all, our job was to make things look real.
Photographer: István Avéd -- Stylist: Attila Haberland -- Visual design: Péter Fazekas -- Model: Alexa, Dani - Art Models

Fame
I dream of pink and blue sheep. The world famous Hungarian photo icon Martin Szipal who was happy to be portrait in a different role than a photographer. He loved it, and we loved with working with him. The picture was taken on the actual location. This one picture consists of at least 50 images, and lots of computer tricks. Do you think those sheep were painted for real?
Photographer: István Avéd -- Stylist: Attila Haberland -- Visual design: Péter Fazekas -- Model: Márton Szipál

Firestarter
We just cannot get rid of the bad habit to poses, and turn someone into an object, force them to act the way we want, and have them enjoy something they regret.
Technical K.O. 100success! Everything is fake, and shot on many different location. The story leads to a fetish world that we all want to belong to in some ways. Another proof that there are no boundaries in technical execution.
Photographer: István Avéd -- Stylist: Attila Haberland -- Visual design: Péter Fazekas -- Model: Betta, Krisztina, Gergő - Art Models

